Taberu Tohoku Tour
Hop onto the Taberu Tohoku Tour -a virtual food fair- that transports you to the Tohoku Region in Northeast Japan. Explore a myriad of sightseeing spots and delectable food in this colourful region through a series of free webinars (27 Mar and 10 Apr) that will satisfy wanderlust from the comfort of your seat. What’s more, seize the chance to taste the goodness of Tohoku for yourself after the tour by picking up your favourite Tohoku products from JAPAN RAIL CAFE, nomono, H.I.S. Singapore, Shopee, Lazada, and more!
Taberu Tohoku Virtual Food Tour
Watch LIVE virtual Food Tour at our Facebook
Like us on our Social Media
Event Time Schedule
Day 1: 27th March 2021
10:30~10:50
Before the tour...
11:00~12:00
Sensational Sanriku: Reborn 10 years after
13:00~14:00
A trip down Iwate's Kamaishi Line
15:00~16:00
Strawberry Smiles from Sendai
17:00~18:00
Akita's Flavours: "Nmemono" Tour
Day 2: 10th April 2021
14:00~14:30
Hirono Sea Urchin Farm Experience
14:30~15:00
Live well with LEAFELL Tea!
Event Program
10:30~10:50
Before the tour...
It's time for the Taberu Tohoku Tour! Before we embark on our trip, join our hosts Sue and Julia for a little preview to the exciting "itinerary" and product selection today.
Replay Video
11:00~12:00
Sensational Sanriku: Reborn 10 years after
Join us as we take a trip along the revitalized Sanriku Coast, introducing some of the must-see spots and must-eat foods, like the famous uni bento and bindon! Though blessed with enchanting natural scenery and bountiful seafood, let us not forget that 10 years ago, much of the Sanriku Coast was badly battered by the 2011 Great Eastern Japan Earthquake and Tsunami. How is it doing now? Join us and find out!
Replay Video
13:00~14:00
A trip down Iwate's Kamaishi Line
Do you know the Kamaishi Line? A popular local line in Iwate Prefecture, there are plenty of tasty food to discover along the line. We will introduce some of the top recommended spots for foodies to enjoy—there is no doubt that you would like to come here!
Replay Video
15:00~16:00
Strawberry Smiles from Sendai
With beautiful nature and food, Sendai is the center of Tohoku. Hotel Metropolitan Sendai, located next to JR Sendai Station, serves as the perfect base for a Tohoku adventure with delicious food, shopping, and other excitement.
Replay Video
17:00~18:00
Akita's Flavours: "Nmemono" Tour
Known as the "country of beauty", Akita Prefecture is surrounded by beautiful
nature in all four seasons. Join us on this tour where we introduce a variety of
"Nmemono", which means "delicious food" in the Akita dialect! Watch out for
locally-grown "Iburi-gakko" (smoked radish pickles), freshly brewed sake from
the historical "Suzuki Brewing & Co.", and a memorable stay in wanoi
KAKUNODATE, a renowned historical-warehouse-turned-hotel.
Replay Video
14:00~14:30
Hirono Sea Urchin Farm Experience
Discover this one-of-a-kind place and learn how to enjoy steamed uni (sea urchin) live with us!
Replay Video
14:30~15:00
Live well with LEAFELL Tea!
Live well with LEAFELL! Introducing the new brand of Japanese tea LEAFELL which was established in Sendai since 2018. We'll teach you how to make and drink Japanese tea, and how this tea-drinking culture is beneficial to incorporate in our modern lifestyle.
Replay Video
10:30~10:50
Before the tour...
It's time for the Taberu Tohoku Tour! Before we embark on our trip, join our hosts Sue and Julia for a little preview to the exciting "itinerary" and product selection today.
11:00~12:00
Sensational Sanriku: Reborn 10 years after
Join us as we take a trip along the revitalized Sanriku Coast, introducing some of the must-see spots and must-eat foods, like the famous uni bento and bindon! Though blessed with enchanting natural scenery and bountiful seafood, let us not forget that 10 years ago, much of the Sanriku Coast was badly battered by the 2011 Great Eastern Japan Earthquake and Tsunami. How is it doing now? Join us and find out!
13:00~14:00
A trip down Iwate's Kamaishi Line
Do you know the Kamaishi Line? A popular local line in Iwate Prefecture, there are plenty of tasty food to discover along the line. We will introduce some of the top recommended spots for foodies to enjoy—there is no doubt that you would like to come here!
15:00~16:00
Strawberry Smiles from Sendai
With beautiful nature and food, Sendai is the center of Tohoku. Hotel Metropolitan Sendai, located next to JR Sendai Station, serves as the perfect base for a Tohoku adventure with delicious food, shopping, and other excitement.
17:00~18:00
Akita's Flavours: "Nmemono" Tour
Known as the "country of beauty", Akita Prefecture is surrounded by beautiful nature in all four seasons. Join us on this tour where we introduce a variety of "Nmemono", which means "delicious food" in the Akita dialect! Watch out for locally-grown "Iburi-gakko" (smoked radish pickles), freshly brewed sake from the historical "Suzuki Brewing & Co.", and a memorable stay in wanoi KAKUNODATE, a renowned historical-warehouse-turned-hotel.
14:00~14:30
Hirono Sea Urchin Farm Experience
Discover this one-of-a-kind place and learn how to enjoy steamed uni (sea urchin) live with us!
14:30~15:00
Live well with LEAFELL Tea!
Live well with LEAFELL! Introducing the new brand of Japanese tea LEAFELL which was established in Sendai since 2018. We'll teach you how to make and drink Japanese tea, and how this tea-drinking culture is beneficial to incorporate in our modern lifestyle.
Meet Tohoku Producer
Taberu Tohoku Food Tour
Confiture (Jam)
10 Years after the Great East Japan earthquake. Wakabayashi-ku, the eastern coastal ward of Sendai City, has since made a full recovery, and is home to one of our agritourist farms. We are proud to deliver a confiture(jam) made with 100% fruits and vegetables grown on our farms.
Enjoy a refined taste, produced by the chefs at HOTEL METROPOLITAN SENDAI.
Iburigakko (2L)
Have a taste of traditional Akita with the handmade “Iburi-gakko”. It is an authentic product made with time and effort using daikon radish grown by trusted local farmers. The daikon radish that has been smoked and pickled by hand is vacuum packed as it is. Cut it to the desired thickness and enjoy.
MINWAZUKE
"Minwa-zuke" is a type of traditional Japanese pickles using the fermenting mixture "moromi".
We have a variety of flavorful pickles that are made without additional preservatives or colorings.
Puchimaru Gakko DAICHAN
Prepared using the traditional smoking and pickling method unique to Akita, the Iburi-gakko is characterized by its aroma and smokey flavour. You can enjoy them in easy to eat slices!
NINJINKUN
We are proud of our products, which are made from high quality carrots that have been carefully picked and prepared by our special manufacturing method. You can enjoy the sweetness and crispness of carrots, which complements well with rice, and as a snack alone.
4 year Uni (Sea Urchin) Steam by Hirono Uni Farm
Each can contains about 25 bunches of uni (5 uni in terms of the shell), which are carefully taken out of the shell by professionals. No preservatives are added, even salt! This way, you can enjoy the pre flavour of Kitamurasaki uni.
Taberu Tohoku Drink Tour
TEA CAN 「YABUKITA」
Comes in a pack of 10 (tea bag). Made using a variety called Yabukita. It is characterized for its dark green color and sweetness. The can of the package is also very cute.
TEA CAN 「HITOMEBORE」
Comes in a pack of 10 (tea bag). Made with a variety called HITOMEBORE. You can enjoy the unique scent.
TEA CAN 「KOGANE」
Comes in a pack of 10 (tea bag). KOGANE is a type of roasted green tea that has a strong aroma.
TONO BEER C58 239 - GOLDEN ALE
Made using "IBUKI" hop and "Otsuchi Fukko Mai" rice from Tono. This ale has a light taste and fragrant aroma.
TONO BEER C58 239 - HAZY IPA
Made using "IBUKI" hop and wheat from Tono. The feature of this IPA is that it is slight bitterness and the aroma of fresh hop.
Junmai Daiginjo M30 Premium
Made from specially selected sake rice from Miyagi, the rice is polished down to 30%. This Junmai Daiginjo has a refreshing scent and fruity taste. Best enjoyed chilled before serving in a wine glass.
Hideyoshi Junmai Daiginjo
One of 2019's most internationally-praised sakes, the Hideyoshi Junmai Daiginjo is made with a superb blend of Akita Sake Komachi and Yamada Nishiki. This sake has a rich aroma of with hints of apple and tropical fruits.
Hideyoshi “Namacho” - Honjōzō Namachozō
This sake is packaged in a bottle that resembles the traditional hollowed out gourd carried by Totomo Hideyoshi during Japan’s feudal age. When poured, the bottle makes a gulping sound that fills the room with delight. This sake is crisp, refreshing, and pairs well with any meal. Its nickname, Namacho is an abbreviation of its longer Japanese name Honjozo Namachoso-shu Hyotan.
Lachamte
Fruity and luxurious, it is hard to believe this elegant flavour comes simply from rice. This sweet carbonated sake drinks like a champagne. The colour is a beautiful gold that sparkles as bubbles rise to the top. Its name is derived from the French word meaning “to sing”.
Fruits tea "Peach"
The tea brand "TEAtriCO" and the fruits by Oono Farm met and made delicious fruit tea. This is a new type of fruit tea that you can eat all because this does not contain tea leaves. A peach-flavoured tea with a slight sourness that enhances the sweetness.
AOMORI CIDRE
100% made by Aomori Prefecture's apples. A cider that has been slowly fermented at low temperature. It brings out the characteristics of each apple, with a sophisticated finish. It is good with meat or pasta. Recieved the Gold prize at the International Cider Challenge '19, which is the very first time a Japanese CIDER won this award.
TAKAHATA WINERY "YOSHI" Sparkling Wine
Sparkling wine brewed in Takahata of Yamagata Prefecture, one of the most famous grape producing regions in Japan.
It's a 200ml mini bottle, which is very easy to drink.
Chardonnay - A sparkling wine that has a rich taste and slight acidity, and can be enjoyed with a variety of dishes. It won awards at various contests in Japan, such as: Bronze Award at Japan Wine Challenge (2012), Bronze Award at Japan Wine Competition (2012), Gold Award at Japan Wine Competition (2013), and Bronze Award at Japan Wine Challenge (2016).
TAKAHATA WINERY "YOSHI" Sparkling Wine
Sparkling wine brewed in Takahata of Yamagata Prefecture, one of the most famous grape producing regions in Japan.
It's a 200ml mini bottle, which is very easy to drink.
Orange Muscat - A sweet sparkling wine with a rich scent, made using local rare grape variety "Orange Muscat" that was cultivated exclusively for Takahata Winery by Australian farmers.
*Disclaimer: All retail products featured may differ in availability and period of sales according to the different venue (online and offline)
Visit More shops
At H.I.S. eMall, we have a passion for unique and wonderful finds. We are part of H.I.S. Travel Singapore, a Japanese owned & listed company, with our headquarters in Tokyo, Shinjuku. With many offices in Japan, we have the network to bring you unique & special products (such as specially curated Japanese alcoholic beverages) directly imported from Japan that are only available at H.I.S.
A specialty store where you’ll find many beautiful gifts, specialty snacks and food products sourced from various different regions of Japan. some of which are available for the first time in an overseas market.
Check out our retail store:
・Retail Store @JW360º
(JEWEL Changi Airport)
・Retail Corner
@JAPAN RAIL CAFE
・Online shop @Shopee
・Online shop @LAZADA
Founded on 4 Dec 2016, JAPAN RAIL CAFE is a one-stop communication platform that aims to deliver exclusive travel information and promote Japanese culture in a community setting. Customers are also encouraged to share their own experiences over delicious food. JAPAN RAIL CAFE Singapore (2016) is also the first travel-themed cafe in the world operated by the East Japan Railway Company (JR East). JAPAN RAIL CAFE also has outlets in Taiwan (2019) and Tokyo (2020).
Local Producers
KAMIHEISHUZOU.inc
Brewing both sake and beer, Kamihei Shuzo is a small brewery in Tono City, Iwate Prefecture, where rice and hops are also produced. Since Tono City is situated in the basin, the area gets very cold in winter, making it possible to grow hops with superior aroma. Using clear water, air, rice and hops, enjoy pure and delicious sake and beer from Tono City!
https://kamihei-shuzo.jp
Agritourist Park and JR Fruit Park Sendai Arahama
As a symbol of revitalisation of an area that was heavily devastated by the 2011 Tōhoku earthquake and tsunami 10 years ago, the JR Fruits Park Sendai ARAHAMA is a new agri-tourist facility that will be opening in March 2021. This unique farm is where you can enjoy picking a variety of fruits and vegetables throughout the year. To make your visit even more fruitful, there is also a cafe and restaurant “les pommes” which serve delicious dishes and desserts made with the freshly-harvested fruits and vegetables from the farm itself. Accessible by public transport, both adults and children can enjoy the many activities offered at JR Fruits Park Sendai ARAHAMA all year round. The current season is strawberries!
https://sendai.hotel-metropolitan.com/
Hideyoshi
Our company was founded in 1689. In the Houreki Era (1751-1764) the feudal lord of Akita, Lord Satake, praised our brewery’s sake by giving it the name “Hideyoshi” which translated means “Extremely Good!” Shortly after that, Lord Satake made Hideyoshi Sake the official sake of his house. Ever since then, Hideyoshi has been a household name treasured by our local community.
Today our vast collection reflects the unique tastes and flavours of our local area. From our use of locally cultivated rice, and fresh local water, our goal is to create delicious sake that respect and care for our local community. By doing so, we believe our company can help preserve the rich culture and traditions of Akita.
However, nothing gives us greater satisfaction than bringing joy to our customers. That is why we at Hideyoshi work tirelessly to create sakes that continue to surprise and delight our fans around the world.
https://www.hideyoshi.co.jp/en/
NIIZAWA SAKE BREWERY Co.,Ltd.
Established in 1873, NIIZAWA SAKE BREWERY Co.,Ltd. has been brewing Atagonomatsu since its founding, and it continues to be loved by our local community. The current president, fifth-generation Iwao Niizawa, became Miyagi Prefecture's youngest brewmaster in 2000 and created the Hakurakusei brand in 2001. The Hakurakusei pioneered the idea that there should also be a food-pairing sake, not only for a pre-meal or post-meal drink , that intensifies the flavors in the dishes it is paired with. Hakurakusei can now be enjoyed all around the world.
http://niizawa-brewery.co.jp/?lang=en
Obako Shokuhin
Since its establishment in 1980, we have been engaged in the integrated production of Iburi-gakko: from radish cultivation to smoking and pickling. In order to deliver safe and delicious radish to everyone, the raw radish is 100% self-cultivated and cultivated with low pesticides—mainly with the use of organic fertilizers. In addition, we are particular about using Akita Prefecture's local products. Each one is made using oak and cherry trees grown locally in the prefecture. We are thoroughly committed to manufacturing methods that do not use synthetic colouring agents, synthetic sweeteners, or preservatives, and can be enjoyed by all generations. Please enjoy Akita's speciality: Iburi-gakko.
http://www.obako-f.sakura.ne.jp/
Sakura Foods Co., Ltd.
A popular local tsukemono (pickled side dish), “Iburi-gakko" is a type of pickled radish that is made using a method unique to the rural areas of Akita, especially in the mountainous areas, where the radish is smoked instead of sun-dried before the pickling process. The iburigakko under the “Sakura Foods” brand are made painstakingly by hand, one by one—from the early stages of “radish rope knitting” where the radishes are bound and hung in a special shed, to the “rope knitting radish smoking” process where highly-skilled craftsmen are required to monitor the environment of the iburigakko in the smokehouse for 3 consecutive nights. After being smoked, the radishes are soaked in rice bran flour and raw sugar, where the pickling process begins. At “Sakura Foods”, we will continue to preserve the taste introduced by our predecessors for all to enjoy.
https://sakuragakko.com/
Sanriku
Offshore of Sanriku is a rich fishing ground known as one of the "three major fishing grounds in the world". Facing the open sea with rough waves, it is also a difficult place to cultivate.
Near the coast, there is unique terrain of the forest where the nutrients from the forest flow into the sea which aids the growth of abundant seaweed which attracts various marine life such as abalone and Uni (sea urchin).
We believe that the ingredients and products produced naturally by the locals of Kita Sanriku have the potential to be highly regarded in the global market.
Let us show you the wonder that is Kita Sanriku. We produce the best products with the best ingredients of Kita Sanriku, and aim for a future where our products are widely supported by food lovers all over the world.
http://kitasanrikufactory.co.jp/
Sweets & Tea - Leafell
With a history of 100 years, Igeta Seicha is a company that is known for producing a wide range of delicious Japanese tea bags that can be drank easily. Apart from making tea, they are also known for making sweets. LEAF&WELLNESS.
http://leafell.jp/
Tonomusubiya
Recently opened in July 2020 inside Tono Station, Tonomusubiya is a shop that specializes in omusubi (rice balls) using local products. Tonomusubiya's main product is the "Tono-omusubi", which is made with local rice and local pickled vegetables by Tono Miso Soy Sauce Co., Ltd called "Minwazuke". They also serve a range of beverages, alcohol, desserts, and attractive souvenirs from the Tono area and along the Kamishi Line.
https://m.facebook.com/tonomusubiya/
Sponsors
Founded on 4 Dec 2016, JAPAN RAIL CAFE is a one-stop communication platform that aims to deliver exclusive travel information and promote Japanese culture in a community setting. Customers are also encouraged to share their own experiences over delicious food. JAPAN RAIL CAFE Singapore (2016) is also the first travel-themed cafe in the world operated by the East Japan Railway Company (JR East). JAPAN RAIL CAFE also has outlets in Taiwan (2019) and Tokyo (2020).
Travelling by rail is one of the best ways to enjoy a trip to Japan - enjoying ekiben while gazing at the beautiful scenery from the train window... what a relaxing trip! JR East operates shinkansen (bullet trains), commuter trains and Joyful Trains (themed sightseeing trains) in the eastern Japan area. Feel free to chat with us if you have questions about our trains or travelling in eastern Japan! We're eagerly awaiting your visit~