Taberu Tohoku Tour

Hop onto the Taberu Tohoku Tour -a virtual food fair- that transports you to the Tohoku Region in Northeast Japan. Explore a myriad of sightseeing spots and delectable food in this colourful region through a series of free webinars (27 Mar and 10 Apr) that will satisfy wanderlust from the comfort of your seat. What’s more, seize the chance to taste the goodness of Tohoku for yourself after the tour by picking up your favourite Tohoku products from JAPAN RAIL CAFE, nomono, H.I.S. Singapore, Shopee, Lazada, and more!

Taberu Tohoku Virtual Food Tour

Watch LIVE virtual Food Tour at our Facebook

Like us on our Social Media

Event Time Schedule

Day 1: 27th March 2021

10:30~10:50
Before the tour...

11:00~12:00
Sensational Sanriku: Reborn 10 years after

13:00~14:00
A trip down Iwate's Kamaishi Line

15:00~16:00
Strawberry Smiles from Sendai

17:00~18:00
Akita's Flavours: "Nmemono" Tour

Day 2: 10th April 2021

14:00~14:30
Hirono Sea Urchin Farm Experience

14:30~15:00
Live well with LEAFELL Tea!

Event Program

Day 1: 27th March 2021
Day 2: 10th April 2021

10:30~10:50

Before the tour...


It's time for the Taberu Tohoku Tour! Before we embark on our trip, join our hosts Sue and Julia for a little preview to the exciting "itinerary" and product selection today.
Replay Video

11:00~12:00

Sensational Sanriku: Reborn 10 years after


Join us as we take a trip along the revitalized Sanriku Coast, introducing some of the must-see spots and must-eat foods, like the famous uni bento and bindon! Though blessed with enchanting natural scenery and bountiful seafood, let us not forget that 10 years ago, much of the Sanriku Coast was badly battered by the 2011 Great Eastern Japan Earthquake and Tsunami. How is it doing now? Join us and find out!
Replay Video

13:00~14:00

A trip down Iwate's Kamaishi Line


Do you know the Kamaishi Line? A popular local line in Iwate Prefecture, there are plenty of tasty food to discover along the line. We will introduce some of the top recommended spots for foodies to enjoy—there is no doubt that you would like to come here!
Replay Video

15:00~16:00

Strawberry Smiles from Sendai


With beautiful nature and food, Sendai is the center of Tohoku. Hotel Metropolitan Sendai, located next to JR Sendai Station, serves as the perfect base for a Tohoku adventure with delicious food, shopping, and other excitement.
Replay Video

17:00~18:00

Akita's Flavours: "Nmemono" Tour


Known as the "country of beauty", Akita Prefecture is surrounded by beautiful nature in all four seasons. Join us on this tour where we introduce a variety of "Nmemono", which means "delicious food" in the Akita dialect! Watch out for locally-grown "Iburi-gakko" (smoked radish pickles), freshly brewed sake from the historical "Suzuki Brewing & Co.", and a memorable stay in wanoi KAKUNODATE, a renowned historical-warehouse-turned-hotel.
Replay Video

14:00~14:30

Hirono Sea Urchin Farm Experience


Discover this one-of-a-kind place and learn how to enjoy steamed uni (sea urchin) live with us!

14:30~15:00

Live well with LEAFELL Tea!


Live well with LEAFELL! Introducing the new brand of Japanese tea LEAFELL which was established in Sendai since 2018. We'll teach you how to make and drink Japanese tea, and how this tea-drinking culture is beneficial to incorporate in our modern lifestyle.

Day 1: 27th March 2021

10:30~10:50

Before the tour...

It's time for the Taberu Tohoku Tour! Before we embark on our trip, join our hosts Sue and Julia for a little preview to the exciting "itinerary" and product selection today.


11:00~12:00

Sensational Sanriku: Reborn 10 years after

Join us as we take a trip along the revitalized Sanriku Coast, introducing some of the must-see spots and must-eat foods, like the famous uni bento and bindon! Though blessed with enchanting natural scenery and bountiful seafood, let us not forget that 10 years ago, much of the Sanriku Coast was badly battered by the 2011 Great Eastern Japan Earthquake and Tsunami. How is it doing now? Join us and find out!


13:00~14:00

A trip down Iwate's Kamaishi Line

Do you know the Kamaishi Line? A popular local line in Iwate Prefecture, there are plenty of tasty food to discover along the line. We will introduce some of the top recommended spots for foodies to enjoy—there is no doubt that you would like to come here!


15:00~16:00

Strawberry Smiles from Sendai

With beautiful nature and food, Sendai is the center of Tohoku. Hotel Metropolitan Sendai, located next to JR Sendai Station, serves as the perfect base for a Tohoku adventure with delicious food, shopping, and other excitement.


17:00~18:00

Akita's Flavours: "Nmemono" Tour

Known as the "country of beauty", Akita Prefecture is surrounded by beautiful nature in all four seasons. Join us on this tour where we introduce a variety of "Nmemono", which means "delicious food" in the Akita dialect! Watch out for locally-grown "Iburi-gakko" (smoked radish pickles), freshly brewed sake from the historical "Suzuki Brewing & Co.", and a memorable stay in wanoi KAKUNODATE, a renowned historical-warehouse-turned-hotel.


Day 2: 10th April 2021

14:00~14:30

Hirono Sea Urchin Farm Experience

Discover this one-of-a-kind place and learn how to enjoy steamed uni (sea urchin) live with us!


14:30~15:00

Live well with LEAFELL Tea!

Live well with LEAFELL! Introducing the new brand of Japanese tea LEAFELL which was established in Sendai since 2018. We'll teach you how to make and drink Japanese tea, and how this tea-drinking culture is beneficial to incorporate in our modern lifestyle.


Meet Tohoku Producer

Taberu Tohoku Food Tour

Confiture (Jam)

10 Years after the Great East Japan earthquake. Wakabayashi-ku, the eastern coastal ward of Sendai City, has since made a full recovery, and is home to one of our agritourist farms. We are proud to deliver a confiture(jam) made with 100% fruits and vegetables grown on our farms.

Enjoy a refined taste, produced by the chefs at HOTEL METROPOLITAN SENDAI.


Iburigakko (2L)

Have a taste of traditional Akita with the handmade “Iburi-gakko”. It is an authentic product made with time and effort using daikon radish grown by trusted local farmers. The daikon radish that has been smoked and pickled by hand is vacuum packed as it is. Cut it to the desired thickness and enjoy.


MINWAZUKE

"Minwa-zuke" is a type of traditional Japanese pickles using the fermenting mixture "moromi".

We have a variety of flavorful pickles that are made without additional preservatives or colorings.


Puchimaru Gakko DAICHAN

Prepared using the traditional smoking and pickling method unique to Akita, the Iburi-gakko is characterized by its aroma and smokey flavour. You can enjoy them in easy to eat slices!

NINJINKUN

We are proud of our products, which are made from high quality carrots that have been carefully picked and prepared by our special manufacturing method. You can enjoy the sweetness and crispness of carrots, which complements well with rice, and as a snack alone.


4 year Uni (Sea Urchin) Steam by Hirono Uni Farm

Each can contains about 25 bunches of uni (5 uni in terms of the shell), which are carefully taken out of the shell by professionals. No preservatives are added, even salt! This way, you can enjoy the pre flavour of Kitamurasaki uni.


Taberu Tohoku Drink Tour

TEA CAN 「YABUKITA」

Comes in a pack of 10 (tea bag). Made using a variety called Yabukita. It is characterized for its dark green color and sweetness. The can of the package is also very cute.

TEA CAN 「HITOMEBORE」

Comes in a pack of 10 (tea bag). Made with a variety called HITOMEBORE. You can enjoy the unique scent.

TEA CAN 「KOGANE」

Comes in a pack of 10 (tea bag). KOGANE is a type of roasted green tea that has a strong aroma.


TONO BEER C58 239 - GOLDEN ALE

Made using "IBUKI" hop and "Otsuchi Fukko Mai" rice from Tono. This ale has a light taste and fragrant aroma.

TONO BEER C58 239 - HAZY IPA

Made using "IBUKI" hop and wheat from Tono. The feature of this IPA is that it is slight bitterness and the aroma of fresh hop.


Junmai Daiginjo M30 Premium

Made from specially selected sake rice from Miyagi, the rice is polished down to 30%. This Junmai Daiginjo has a refreshing scent and fruity taste. Best enjoyed chilled before serving in a wine glass.


Hideyoshi Junmai Daiginjo

One of 2019's most internationally-praised sakes, the Hideyoshi Junmai Daiginjo is made with a superb blend of Akita Sake Komachi and Yamada Nishiki. This sake has a rich aroma of with hints of apple and tropical fruits.



Hideyoshi “Namacho” - Honjōzō Namachozō

This sake is packaged in a bottle that resembles the traditional hollowed out gourd carried by Totomo Hideyoshi during Japan’s feudal age. When poured, the bottle makes a gulping sound that fills the room with delight. This sake is crisp, refreshing, and pairs well with any meal. Its nickname, Namacho is an abbreviation of its longer Japanese name Honjozo Namachoso-shu Hyotan.

Lachamte

Fruity and luxurious, it is hard to believe this elegant flavour comes simply from rice. This sweet carbonated sake drinks like a champagne. The colour is a beautiful gold that sparkles as bubbles rise to the top. Its name is derived from the French word meaning “to sing”.



Fruits tea "Peach"

The tea brand "TEAtriCO" and the fruits by Oono Farm met and made delicious fruit tea. This is a new type of fruit tea that you can eat all because this does not contain tea leaves. A peach-flavoured tea with a slight sourness that enhances the sweetness.


AOMORI CIDRE

100% made by Aomori Prefecture's apples. A cider that has been slowly fermented at low temperature. It brings out the characteristics of each apple, with a sophisticated finish. It is good with meat or pasta. Recieved the Gold prize at the International Cider Challenge '19, which is the very first time a Japanese CIDER won this award.


TAKAHATA WINERY "YOSHI" Sparkling Wine

Sparkling wine brewed in Takahata of Yamagata Prefecture, one of the most famous grape producing regions in Japan.
It's a 200ml mini bottle, which is very easy to drink.

Chardonnay - A sparkling wine that has a rich taste and slight acidity, and can be enjoyed with a variety of dishes. It won awards at various contests in Japan, such as: Bronze Award at Japan Wine Challenge (2012), Bronze Award at Japan Wine Competition (2012), Gold Award at Japan Wine Competition (2013), and Bronze Award at Japan Wine Challenge (2016).

TAKAHATA WINERY "YOSHI" Sparkling Wine

Sparkling wine brewed in Takahata of Yamagata Prefecture, one of the most famous grape producing regions in Japan.
It's a 200ml mini bottle, which is very easy to drink.

Orange Muscat - A sweet sparkling wine with a rich scent, made using local rare grape variety "Orange Muscat" that was cultivated exclusively for Takahata Winery by Australian farmers.


*Disclaimer: All retail products featured may differ in availability and period of sales according to the different venue (online and offline)

Visit More shops

At H.I.S. eMall, we have a passion for unique and wonderful finds. We are part of H.I.S. Travel Singapore, a Japanese owned & listed company, with our headquarters in Tokyo, Shinjuku. With many offices in Japan, we have the network to bring you unique & special products (such as specially curated Japanese alcoholic beverages) directly imported from Japan that are only available at H.I.S.

A specialty store where you’ll find many beautiful gifts, specialty snacks and food products sourced from various different regions of Japan. some of which are available for the first time in an overseas market.

Check out our retail store:
・Retail Store @JW360º
 (JEWEL Changi Airport)
・Retail Corner
 @JAPAN RAIL CAFE
・Online shop @Shopee
・Online shop @LAZADA

Founded on 4 Dec 2016, JAPAN RAIL CAFE is a one-stop communication platform that aims to deliver exclusive travel information and promote Japanese culture in a community setting. Customers are also encouraged to share their own experiences over delicious food. JAPAN RAIL CAFE Singapore (2016) is also the first travel-themed cafe in the world operated by the East Japan Railway Company (JR East). JAPAN RAIL CAFE also has outlets in Taiwan (2019) and Tokyo (2020).

Local Producers

Sponsors

Founded on 4 Dec 2016, JAPAN RAIL CAFE is a one-stop communication platform that aims to deliver exclusive travel information and promote Japanese culture in a community setting. Customers are also encouraged to share their own experiences over delicious food. JAPAN RAIL CAFE Singapore (2016) is also the first travel-themed cafe in the world operated by the East Japan Railway Company (JR East). JAPAN RAIL CAFE also has outlets in Taiwan (2019) and Tokyo (2020).

Travelling by rail is one of the best ways to enjoy a trip to Japan - enjoying ekiben while gazing at the beautiful scenery from the train window... what a relaxing trip! JR East operates shinkansen (bullet trains), commuter trains and Joyful Trains (themed sightseeing trains) in the eastern Japan area. Feel free to chat with us if you have questions about our trains or travelling in eastern Japan! We're eagerly awaiting your visit~